Building Cultural Relevance for a Legacy Beauty Brand | Urban Decay

In this episode of Connected Thinking, we're joined by Caner Daywood, Senior Advocacy Manager at L'Oréal Luxe for Urban Decay & IT Cosmetics. Having led global content and influencer campaigns for brands including Charlotte Tilbury, Fenty Beauty, Tommy Hilfiger and Cartier, Caner shares his perspective on what it takes to build culturally relevant beauty brands today. We're chatting about: → How Urban Decay gave a cult favourite a creator-first comeback → What today's beauty consumers expect from brands → Why creating cultural moments beats chasing trends Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next... Subscribe For More | SEEN Connects | https://www.seenconnects.com Caner Daywood:   / canerdaywood   Liv Kerr:   / liv-kerr-0765b7120