AI between writers and the CMS

Most CMS rollouts fight their copywriters: writers live in Google Docs, the CMS wants structured trees, and the copy deck in between is where everyone's energy dies. This talk argues for flipping the pattern — flattening Google Docs further and putting AI in the middle. It lays out a concrete architecture (flat Doc → AI parser → governance gate → atomic publish), key governance decisions, common failure modes to design against from day one, and a framing for AI-in-the-content-pipeline that goes well beyond plugging in ChatGPT. Session: AI between writers and the CMS Speaker: Kevin Emond, Senior Content Technology Specialist at TELUS Event: EvolveDigital Montréal 2026, June 12, 2026 Find the full schedule and stay up to date on future summits at www.evolvedigital.com Thank you to our organizers and sponsors: Evolving Web and Pantheon.