What's Your Brand Cocktail? How to Find the Drink That Represents Your Brand | Brand Bar Sessions

Brand strategy for solopreneurs and small business owners who want to know what their brand's cocktail is — and what it says about them before they ever open their mouth. In this episode of Brand Bar Sessions, I'm making my brand's cocktail (an Aperol Spritz, obviously) and walking you through how to find yours. Your brand gives off a vibe. Your website, your emails, your social media — all of it communicates something before you've said a word. The brand cocktail framework is how you figure out what that vibe actually is, and whether it's the one you want. I'm Kristin Lawton, Chief Brand Mixologist and founder of District Brand Bar. 25 years of brand strategy experience. This is where solopreneurs and small business owners learn to build a brand that's unmistakably theirs. CHAPTERS: 00:00 — Every brand has a cocktail 00:31 — What your drink order says about your brand 01:16 — Why the Aperol Spritz is my brand cocktail 03:05 — Making the Aperol Spritz 04:25 — What each ingredient represents 06:03 — How to find your brand cocktail 06:35 — Where to start if you're not sure --- 🍸 BUILD YOUR SIGNATURE BRAND: Take the free Signature Brand Style Quiz: → districtbrandbar.com/quiz Get your Signature Brand Shot — a homepage audit: → menu.districtbrandbar.com/signature-brand-shot Join The Brand Bar — monthly brand strategy and refinement: → districtbrandbar.com/brand-bar Work with me 1:1 — Signature Brand Edit: → districtbrandbar.com/signature-brand-edit --- FIND ME HERE: Instagram: instagram.com/districtbrandbar LinkedIn: linkedin.com/in/kristinmlawton Website: districtbrandbar.com --- Brand strategy for business owners ready to be unmistakable. Every episode of Brand Bar Sessions teaches a real brand concept through the lens of a real cocktail — so you leave with something you can actually use. New episodes drop every week. #signaturebrand #brandstrategy #brandidentity #smallbusinessbranding #brandmixologist