Why This Spirit is Japan’s Beloved Drink (Not Sake!)
Ever heard of the popular lemon sour or highball in Japan? Then you must know the main spirit behind it: SHOCHU! 🥃 It’s known to have a higher alcohol content than sake, but also healthier… How come? In this video, you will have all the facts behind this beloved Japanese spirit, places where you can try it out, and the different ways to enjoy it (there are just SO many!) — with soda, with hot water, on the rocks, as a shot, straight from the bottle… And more. Tell us in the comments: How do you want to try your shochu? Mixed with soda, on the rocks, or straight from the bottle? Check out this byFood blog post ➡️ A beginner’s guide to shochu: https://bit.ly/3Zwer3w Find hundreds of bookable experiences on byFood ➡️https://bit.ly/4kI41q2 Get to know more about Japan’s renowned shochu brand Kirishima Shuzo ➡️ https://bit.ly/4jJq0LT Please drink responsibly. Alcohol consumption is only permitted for those aged 20 and over, as per Japanese law. Drunk driving is strictly prohibited and pregnant and nursing individuals are advised to avoid alcohol. Enjoy responsibly and in moderation! Learn more about Kirishima Shuzo ➡️ / kirishima_kurokirishima_global About byFood ByFood is a platform that connects foodies with food experiences in Japan, from bustling food markets to serene countryside tastings. Besides exploring Japanese food culture in an authentic way, your booking fuels positive change! For every booking, we donate 10 meals to children in need through our Food for Happiness program. Ready for your next food adventure? Browse trending restaurants and award-winning menus ➡️ https://bit.ly/3IBQ7Et Find and book food experiences in Tokyo, Kyoto, Osaka and beyond ➡️ https://bit.ly/4agznyx Want a tailor-made Japan experience? Let our travel experts craft culinary experiences just for you ➡️ https://bit.ly/48NU6dm Follow byFood online for more food and travel tips from Japan! Japan byFood on Facebook: / japanbyfood Japan byFood on Instagram: / japanbyfood Japan byFood on X: / japanbyfood

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