How to Run Your Company on GTM OS (Full Walkthrough)

Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk through the exact process we take 3,000 companies through to run on GTM OS, live, step by step. I break down the five valleys of death, how to find which stage you're actually in (problem, product, or platform market fit), the 15 go-to-market problems every company pulls from, the alignment assessment that surfaces where your team disagrees, and how to map your whole go-to-market onto one slide so you know what to focus on for the next 90 days. ⏱ TIMESTAMPS (00:00) How to run on GTM OS: what you'll learn (00:37) Why 70% of GTM leaders lack clarity, not certainty (01:02) Why most go-to-market plans fail (02:56) The mistake: treating GTM as an annual event (03:36) Go-to-market is an ongoing process, not a plan (04:43) The full system: 5 valleys, 3 P's, 15 problems (05:29) Step 1: the five valleys of death (07:58) Step 2: problem vs product vs platform market fit (08:11) The $20M vs $5M valuation story (10:36) Step 3: the 15 go-to-market problems (12:25) Step 4: the team alignment assessment (13:33) Step 5: the 8 questions of GTM OS on one slide (14:03) Turning it into 90-day projects (14:48) Why the best companies do this quarterly 📌 Get the full framework and walk through it with your team at runongtmos.com