Building Possible Tomorrows by Alexandre Fernandes | Human Capital Forum | Nuqat 2018

Believing that we live in a time of great transformation, the aim of this talk is to ignite conscious innovation, particularly within the cultural sector, creating meaningful museology experiences to heighten greater inter-cultural understanding. Through museology we can clarify misconceptions, deepen one’s knowledge, strengthen critical thinking, increase empathy and engage society with the world’s urgent challenges. The Museum of Tomorrow will serve as a case-study of a center that explores our time of great transformation, and looks at the paths opening up to us in the next fifty years. The Museum of Tomorrow invites society to: imagine a sustainable world, to think about the impact of our choices, and envision how these choices will lead to different possible tomorrows. Alexandre is a cultural entrepreneur and marketing strategist driven by humanitarian and sustainability values. As head of marketing and audience development of Museum of Tomorrow, Alexandre has been engaged in creating inclusive and thriving environments for learning and conviviality at the Museum through the comprehension of people’s needs and desires. Alexandre has recently founded the MoTi (Museum of Tomorrow international) platform in Amsterdam, aiming at internationalizing the Museum of Tomorrow.