The Story of Oxen Sports | Meet Shane Miller & Lee Jenkinson EP 2

In Episode 2 of Engineered to Inspire, we sit down with OXEN Sports founder Shane Miller and co-owner Lee Jenkinson to explore the remarkable journey behind one of the UK's fastest-growing sportswear brands. Shane and Lee share the story behind the brand, the challenges they faced along the way, and how they built the business into a £10 million sportswear brand trusted by clubs, athletes and organisations across the world. We discuss: • The origins of XBlades and the decision to rebrand as OXEN Sports • Building a sportswear company from the ground up • The lessons learned scaling to a £10 million brand • What separates successful sports brands from the competition • Partnerships, growth and expanding into new markets • The future vision for OXEN Sports • Leadership, entrepreneurship and navigating challenges in business This episode provides a fascinating behind-the-scenes look at what it takes to build a modern sportswear brand, the decisions that shape long-term success, and where OXEN is heading next. Whether you're an entrepreneur, sports fan, business owner or aspiring founder, there are valuable lessons throughout this conversation. Subscribe for future episodes of Engineered to Inspire, where we speak to leaders, innovators and game-changers from the worlds of sport and business. On the move? 🍏 Apple - https://podcasts.apple.com/gb/podcast... 🟢 Spotify - https://open.spotify.com/show/033rteq... #EngineeredToInspire #OxenSports #ShaneMiller #LeeJenkinson #SportsBusiness #Entrepreneurship #Leadership #BusinessGrowth #Sportswear #Teamwear #BrandBuilding #FounderStory #Podcast #BusinessPodcast #SportBusiness #OxenSportsPodcast