Ep 133 - Tilda Outdoors with Maddy Bockett

For links to everything mentioned in this episode, check out our show notes: https://www.snowys.com.au/blog/tilda-... Gather 'round the virtual campfire as we spill the beans on the new kid on the camping block! Ben & Lauren are stoked to introduce you to Tilda Outdoors, the fresh face in the camping game that's got us buzzing like mozzies around a lantern. This newcomer is shaking things up with gear that screams 'glamping meets girlpower'. Their standout piece? The Rosie Swag - a freestanding dome swag that's tougher than your grandma's fruit cake but prettier than a sunset over Uluru. With its midge-proof mesh and plush 50mm foam mattress, it's bringing a touch of luxury to the outback without sacrificing durability. So, strap in, camping enthusiasts - we're about to dive deeper into what makes Tilda Outdoors the talk of the campground! 00:00 - Intro 01:00 - Welcome Tilda 02:36 - Swag Colours 03:00 - How Tilda Started 05:16 - Aesthetics of Camp Gear 08:13 - Building a Brand with Social Media 09:06 - Why Start with Swags 10:36 - Manufacturing Process 11:47 - Features 14:19 - Feedback from Camping Community 17:05 - Women in Camping 19:02 - Concerns Launching into Saturated Market 21:04 - Future of Tilda Outdoors 22:24 - Tilda's Point of Difference 23:47 - Type of Canvas 26:54 - Outro Join the conversation over on our Facebook group:   / snowys   Head to snowys.com.au for all your gear needs: https://www.snowys.com.au