Hivelaya: Helping Nepalese Professionals Grow in Their Career | Growth Marketing | Pranayna KC

Welcome to The Doers Nepal Podcast- Nepal's No.1 Business Podcast, where we bring you inspiring conversations with individuals making a significant impact in their respective fields. Pranayna KC is back in the Doers Nepal Podcast after two years. She is the Co-founder of Hivelaya and is on a mission to revolutionize Nepal's professional landscape. Previously, she also worked as the CMO at Daraz, CEO at NIU electric scooters, and Chief Business Officer for a health tech startup in India. This podcast focused less on her past experiences, which were covered in our first episode with her. This time, we delved into Hivelaya's evolution into corporate training and workshops for professionals and her consulting journey in growth marketing. This podcast also discussed personal branding and its importance for professionals. Get Inspired, Be a Doer. Host: Anup Ghimire Anup's LinkedIn:   / anup-ghimire-9366aa5a   Guest: Pranayna KC Guest's LinkedIn:   / pranaynakc   Listen on Audio Platforms: https://thedoersnepal.podbean.com/e/h... Follow us: Instagram:   / thedoersnepal   Facebook:   / thedoersnepal   Production Partner: Viewfinders Production https://viewfinders.com.np/podcast-as... Explore Digital Creation with Viewfinders Get all-in-one Podcast services Services: Set design, content creation, guest recommendations, distribution, and more Reach out to Viewfinders Production for expert help Podcast page: [email protected] #nepalibusinesspodcast #nepalipodcast #thedoersnepal #no1businesspodcast #youthofnepal #podcast Timestamps 00:00 Highlights 01:40 Welcome Back Pranayna and Looking Back at the Last Podcast 04:30 Finding the Right Audience Vs Vanity Metrics 08:35 LinkedIn 10:00 B2B Vs B2C 12:21 What is Hivelaya and what does it do? 15:50 Growth Consulting by Hivelaya 20:00 The Need For Consultants to Understand the Culture and Their Role 25:34 Problems of Organizations/Accountability 29:30 How Hivelaya is Making a Change 32:32 Hivelaya Other Involvements and Collaborations 37:00 Marketing is Very Structured 38:20 Cost of Content 39:40 Coming Back to Budget and the Structured Nature of Marketing 42:35 How to allocate the Marketing Budget? 45:00 Hesitation in Transparency and Accountability 47:00 Anup Spilling the Secrets to Approach Clients 50:45 Why do we overdeliver? 57:10 Looking at Global Clients with the Help of Local Experience 1:00:24 The Nepalese Mentality and Negativity 1:07:06 On Personal Branding 1:15:46 Creation Vs Documentation 1:17:35 Employee Branding in Nepal and LinkedIn 1:24:00 Hivelaya’s Marketing Training 1:29:00 Pranayna’s Advice to Trainers 1:33:55 How Scalable is Hivelaya’s Business Model? Going Virtual and Tech-enabled 1:38:50 Advice to Someone Looking to Start Training Business 1:46:10 The Flawed Communication Strategy of Large Nepali Companies 1:53:00 Marketing is Data 1:56:20 Pros and Cons of Performance Marketing 2:05:45 Does Pranayna Regret Coming Back? 02:08:30 Struggles of Women in the Professional Setting 2:18:00 Message to young Nepalese Women 2:21:09 Importance of reaching out to People 2:22:40 Takeaways and Outro