RFM Analysis in Power BI: Segment Customers Like a Pro

📊 Learn how to perform Sales RFM Analysis in Power BI and transform customer data into actionable business insights! In this video, we explore Recency, Frequency, and Monetary (RFM) Analysis to segment customers based on their purchasing behavior. You’ll see how to analyze customer recency, purchase frequency, and monetary value and categorize customers into segments such as Champions, Loyal Customers, Big Spenders, At Risk, and Others. The dashboard also provides insights into sales trends, customer segments, category performance, and key RFM metrics. 🚀 This Power BI dashboard is useful for customer segmentation, sales analysis, business intelligence, and data-driven decision-making. Sample Data: https://drive.google.com/file/d/17WrE... Dax Functions: https://docs.google.com/document/d/16... image used: https://drive.google.com/file/d/1J02X... #PowerBI #RFMAnalysis #SalesAnalysis #CustomerSegmentation #DataAnalytics #BusinessIntelligence #PowerBIDashboard #DataVisualization #CustomerAnalytics #MicrosoftPowerBI