Os Grandes Desafios das Empresas Familiares | #03

In the 3rd episode of the "Na Mira da Estratégia" podcast, we address the major leadership challenges in family businesses. 90% of companies in Brazil are family-owned and together represent 65% of the country's GDP. But less than 3% of them reach the fourth generation. Hosted by Marina Miranda, partner at Mirar Gestão Empresarial, this episode brings together four professionals who experience this challenge in practice every day. Mariana Miranda: Partner at Mirar Gestão Empresarial Mariana Lacerda: Partner at Lucho Lacerda Consultoria Fernanda Lacerda: Partner at Lucho Lacerda Consultoria In this episode you will understand: • How to separate the role of leader from the role of son, sister or partner within the company • Why trust is the reason most entrepreneurs bring their family into the business, but it's not enough to guarantee success • How to give difficult feedback to a family member without breaking the personal relationship • The difference between technical leadership and people leadership, and why mastering the process isn't enough • How to keep the company's values ​​alive as it grows and passes from generation to generation Follow us on social media: Instagram: www.instagram.com/mirargestao Facebook:   / mirargestaoempresarial   LinkedIn: www.linkedin.com/company/mirargestao The "Na Mira da Estratégia" podcast is an exclusive production of Mirar Gestão Empresarial.