Por que os GUITARRISTAS odeiam a MALAGOLI?

Why do guitarists hate Malagoli? 🤔 In this video, I talk about the main criticisms guitarists have of Malagoli's national pickups, comparing them to brands like Seymour Duncan, Fender, and Gibson. Are Brazilian pickups really inferior to imported ones? 💭 I show the strengths and weaknesses of Malagoli, explain why many musicians still have prejudices against national pickups, and reveal why they are one of the best cost-effective options in Brazil. If you're thinking about changing your guitar pickups, this video will help you make a more informed decision! 🎸 👉 Watch until the end and find out if it's worth investing in Malagoli pickups or if it's better to spend more on imported models. Keywords: Malagoli, national pickups, guitar pickups, guitar upgrades, guitar sound, luthier, tone, cost-effectiveness, Brazilian pickups, electric guitar. Channel - https://www.youtube.com/@orapharamos?... Shop - https://reserva.ink/guitarristabarato WhatsApp community for exchanging ideas about upgrades - https://chat.whatsapp.com/GaMWSsY37YE... This is a Malagoli pickup, oops, no, that's the cabinet, this is the Malagoli Evo pickup, inspired by the Dimarzio Evolution that Steve Vai uses. In this video I'll show some reasons why guitarists hate the biggest pickup manufacturer in Brazil. (Show the name Malagoli) But to do that we need to go back in time, more precisely to the 60s. At that time in Brazil, everything was uncharted territory. Few instruments were available and even fewer brands. At that time there was a band called The Thicks. I have absolutely no curiosity to know why that name. She had two guitarists, Carlos and José Malagoli. Since they couldn't afford a renowned guitar, they decided to make their own. They went to their father's carpentry shop, Mario Malagoli (One question, do you know Mario?). I didn't. There they decided to make a guitar; the guys did everything, from the bridge to the pickups. They made the first guitar and traded it for an amplifier. They made another and traded that too. And then they saw the opportunity to sell the manufactured instruments to other musicians. They sold so much that in 1965 they founded the company MALAGOLI. The carpentry shop, specializing in period furniture, also became a factory for guitars, basses, and amplifiers, using the brand SOUND. At first, they tried to buy the pickups, but the supply of parts wasn't consistent, so the brothers started developing and producing their own pickups for use in their instruments and also to supply other instrument manufacturers. Over time, Malagoli decided to dedicate itself solely to pedals and pickups, and SOUND became a benchmark in the market, both with pickups and pedals. Pickups became the company's main product in the 1980s, when pedals ceased production. In 2004, Érico Malagoli (son of Carlos, one of the Malagoli brothers, and son of Mário – do you know Mário?), was given the mission of producing pickups similar to those of the best American companies, such as Seymour Duncan, DiMarzio, Fender, and Gibson. And in the same year, at the end of 2004, Malagoli launched its renewed line of Singles, followed by new humbucker models in mid-2005. In 2007, the Custom Shop line arrived, and at the beginning of 2009, a totally revolutionary line of single-coil pickups was launched, called MULTI-SINGLES (Could a multi-single become a humbucker?), mainly composed of multi-coil pickups (company patent). Also in 2009, the Malagoli Pickups brand was definitively adopted and many other pickup models were launched. According to the company's website, Malagoli is the largest pickup company in Latin America, and despite its Italian name, it is a Brazilian company. One of the reasons guitarists hate Malagoli is: Lack of innovation. From time to time in the group here on the channel (link in the description), people start complaining that Malagoli doesn't innovate. Why don't they make a sustainer? Why don't they release a Juninho Afram model? Why is it always the same old classic pickups? If I produced pickups, I would certainly release my own models: Pelé, with an unparalleled sound, R9, with a heavy sound. But that's just me; I don't make a living producing pickups, so it's easy to think that way. If you consider that the most desired guitars by musicians are the Telecaster, Stratocaster, and Les Paul, which have existed since 1950, you'll realize that in the music world it's very difficult to escape tradition.