Launch Strategies & Omnichannel Marketing in Pharma: Insights from IQVIA and EY | FUTURE PHARMA 2024
Join Matthew Norton (IQVIA Canada) and Catherine Dunwoody (EY Canada) as they dive deep into the evolving pharmaceutical landscape. Explore the impact of RSV and GLP-1 therapeutics, the role of digital transformation in healthcare, data-driven launch performance insights, and the power of strategic collaboration between industry leaders. Learn how to: Latest trends in drug launches Performance data for new therapeutics Omnichannel engagement strategies How to optimize marketing spend Adapting to changing healthcare dynamics Explore more Pharma Marketing insights at the Digital Pharma Summit Resource Hub: https://www.digitalpharmasummit.ca/re... #Pharma #HealthcareTrends #MarketingStrategy #DataDrivenInsights
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