When Measurement Is Broken in the AI Search Era, What Do You Focus On?

Webinar discussing what to focus on when measurement is broken in the AI Search era, including Zero Click, AI Search & Clickstream. Speakers: — Brendan Hufford (SEO expert) — Mike King (iPullRank) — Marissa Dacay (Adobe) — Ian Macfarlane (Digitas / H&M) This event was recorded at the Semrush Villa during the Cannes Lions festival (June 22-25, 2026), where CMOs and senior marketing leaders gathered to discuss the future of brand visibility. Watch the whole playlist to learn more:    • Cannes Lions 2026 | Semrush Villa