Addressing the people problem - have humans lost control of creative marketing?
“The Human Touch” sounds great. Reassuring. Safe. Purposeful. But what if the truth is the opposite? What if humans, with our egos, slow decision-making and obsession with control are actually the thing holding marketing back? Right now we know that AI is faster, platforms are smarter, and data is objective in a way humans can never be. And yet we still believe we are in control. So, we ask: is the “human touch” the magic ingredient, or the bottleneck we haven’t been brave enough to remove? And can we regain creative control in an industry battling to stay relevant? Session captured at MAD//Fest London 2026 Speakers: Justin Pearse, Editor-in-Chief, New Digital Age Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital Monks
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