Vogue CEO Just Broke SEO

👉 Join our exclusive AI SEO Mastery group for templates and resources: https://www.skool.com/ai-seo-mastery/ Caleb Ulku reacts to Roger Lynch, CEO of Conde Nast (Vogue, GQ, The New Yorker), explaining why he instructed his executives to budget as if search traffic will be zero. In this clip from the TVPN podcast, Lynch breaks down the massive changes in Google search results — from AI Overviews to commerce links — and how it's reshaping the publishing industry. He shares what happened when they forecasted search declines and what they're doing to adapt. This conversation has major implications for local SEO, including the rise of Ask Maps, how AI is changing content strategy, and what actually matters for real businesses in the new search landscape. Watch Caleb break down the full interview and what these shifts mean for local search, publishers, and businesses relying on Google traffic. Key topics: Google search changes and AI Overviews Conde Nast zero search traffic strategy Ask Maps trial and future of local SEO AI content vs real expertise in local business What Google now rewards in 2026 --- Timestamps: 00:00 - Roger Lynch on planning for zero search 02:45 - Why search revenue is up but publishers are struggling 06:30 - The Vogue AI ad backlash and what it reveals 09:15 - How real local businesses should use AI 12:40 - Google's new AI optimization guidance #LocalSEO #SEO #Marketing Interested in hiring my agency? https://calebulku.com/hire-my-agency/