Instagram Brand? Behind The Scenes At Standert Berlin.

🎁 🎁 🎁 My bike tech discounts: https://linktr.ee/kleinconcept What happens when a coffee shop in Berlin starts making road bikes? Standert is one of the most talked about bike brands on Instagram. But what's actually behind the hype? I spent a day at their new HQ in Berlin, walked through their warehouse, watched their mechanics build bikes by hand and sat down with Max, the founder, to talk about how it all started, why they still bet on aluminium and how they deal with being called an Instagram brand. If you want to see how I built the Standert Kreissäge RS from scratch, watch the full build here    • How I Built the Standert Kreissäge RS From...   And the ride review from Mallorca here    • Is Aluminium the New Carbon? Standert Krei...   00:00 Into 00:52 Standert Heritage 02:59 Berlin Brand 04:47 Aluminium Bikes 07:25 Instagram Bikes 09:44 My Perspective #standert #roadcycling #cycling #berlinbrand #bikebuild #aluminiumbike #roadbike #behindthescenes #standertkreissäge #cyclinglifestyle #kleinconcept #bikedesign #madeinberlin #cyclingcommunity