Building a QA Strategy That Scales | Sivaprasad Pillai | ConfQ-2026 Virtual

What separates high-performing quality engineering teams from the rest? In this insightful session from ConfQ-2026 (Virtual): Engineering Quality That Lasts, Sivaprasad Pillai shares a practical framework for designing a QA strategy that scales with business growth, technology transformation and modern software delivery. Drawing on his extensive experience leading enterprise quality transformations, Sivaprasad explains how organisations can move beyond testing activities and establish a strategic quality engineering function. The session covers the principles of quality, agility, efficiency and transparency, along with scalable testing practices, business alignment, risk-based testing, metrics-driven decision making and the effective use of automation and GenAI accelerators. Whether you are leading a QA team, defining a test strategy or driving enterprise transformation, this session provides practical guidance for building sustainable quality practices. In this session you'll learn • What makes a QA strategy scalable • Why business alignment is essential for quality engineering • How to implement shift-left testing effectively • Choosing the right balance of manual, automated and exploratory testing • Using risk-based testing to improve quality outcomes • Establishing meaningful QA metrics and KPIs • Leveraging reusable automation frameworks and GenAI accelerators • Building quality as a shared organisational responsibility Speaker Sivaprasad Pillai Director, The QE Hub, UK An experienced Quality Engineering leader with nearly two decades of experience delivering enterprise-scale QA transformation across retail, e-commerce and financial services. Founder of The QE Hub, mentor, and finalist for the European Testing Awards – Testing Champion of the Year 2024. About ConfQ-2026 ConfQ-2026 (Virtual) is an international software testing and quality engineering conference organised by SAJO Academy. Theme: Engineering Quality That Lasts The conference brings together global quality leaders, practitioners and engineering professionals to share practical insights on software testing, quality engineering, automation, AI and leadership. 🌐 ConfQ Website https://confq.com 🎓 Organised by SAJO Academy 📅 Join us at the next ConfQ https://confq.com/courses/2026-pune Subscribe for more content on: • Software Testing • Quality Engineering • QA Leadership • Test Strategy • Test Automation • AI in Testing • ISTQB