Jリーグ「モンテディオ山形」新スタジアム構想が本格始動！エスコンと同クラブ運営会社が目指す、スポーツとビジネスが融合した地方創生「Rediscovery YAMAGATA」の全貌

ES CON Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Takatoshi Ito) has announced its investment in Montedio Football Park Co., Ltd., which is promoting the new stadium concept, and its decision to make Montedio Yamagata Co., Ltd. a consolidated subsidiary. In conjunction with this, both companies have announced their vision and plan for "regional revitalization through the integration of sports and business." This project is driven by the strong desires of the representatives of both companies and other stakeholders, as well as the background leading to this collaboration. Under the concept of "Rediscovery YAMAGATA (Connecting Yamagata)," the new stadium will serve as a hub, connecting "things, events, and people" throughout the prefecture. The aim is to contribute to regional branding, increase the number of visitors, and create a "hub for exchange and cultural dissemination" to address the social challenges facing the region. ES CON will leverage its expertise as a comprehensive developer, cultivated through projects such as the development of the area around "ES CON FIELD HOKKAIDO" in Kitahiroshima City, Hokkaido, to develop diverse urban functions that create everyday vibrancy. Furthermore, the project aims to contribute to solving social issues and creating a sustainable town in Yamagata Prefecture, including its role as a tourist hub and the introduction of environmentally conscious social infrastructure. This project has also received high expectations from various sectors of government, business, and sports, including Yamagata Prefecture, Tendo City, Yamagata Bank, and the Yamagata Prefectural Football Association, and is being undertaken under a strong collaborative system involving the entire region. As a comprehensive real estate developer, we will promote sustainable town development centered around the new stadium and contribute to regional revitalization. ■New Stadium Concept Overview Project Owner: Montedio Football Park Co., Ltd. Construction Site: Special Parking Lot within Yamagata Prefectural General Sports Park (Tendo City, Yamagata Prefecture) Opening Date: August 2028 (planned) Official Website: https://montediofootballpark.co.jp/ #MontedioYamagata #Escon #NewStadium #RegionalRevitalization #TownDevelopment