Chipotle's Billion Dollar Problem Nobody Saw Coming
Chipotle's Billion Dollar Problem Nobody Saw Coming In 1993, a broke American chef borrowed $85,000 and opened a burrito shop in Denver. From 200 burritos to 1000 burritos, the business became one of the greatest business stories in American history with one of the most dramatic falls. Yet Chipotle climbed back, only to crumble again. Everything from the E. coli to a leadership collapse. This is the full story of Chipotle's billion-dollar rise, fall, and comeback. TimeStamp 0:00 Intro 0:56 Accidental Empire 3:13 McDonald's deal that built an Empire 5:06 The crises that nearly killed everything 8:58 The Turnaround 10:46 The CEO who left 15:54 Outro Sources: https://commons.wikimedia.org/wiki/Fi... https://www.flickr.com/photos/greatde... https://edition.cnn.com/2015/09/17/ne... https://www.fastcasual.com/articles/c... https://www.cozymeal.com/magazine/bes... https://archive.cdc.gov/www_cdc_gov/e... https://www.npr.org/sections/thetwo-w... http://cnbc.com/2018/05/23/chipotle-c... https://www.fastcasual.com/news/chipo... https://newsroom.chipotle.com/2018-02... https://newsroom.chipotle.com/2024-02... https://fortune.com/2024/06/28/chipot... https://edition.cnn.com/chipotle-port... https://edition.cnn.com/2025/04/25/bu... https://fortune.com/2025/03/03/chipot... https://www.cnbc.com/2025/02/04/chipo... https://www.organicauthority.com/buzz... https://www.fastcompany.com/91322641/... https://www.cnbc.com/2025/04/23/chipo... https://texasagriculture.gov/Portals/... https://ir.chipotle.com/2026-02-03-CH...
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