The Trust Equation: How to be Trusted by Clients and Colleagues

Many professionals want to learn to be trusted by clients and colleagues. The trust equation can be a helpful concept to learn about. How do you build trust at work? How to be trusted by clients and colleagues? The trust equation was first described by David Maister in his book "The Trusted Advisor". It is taught in onboarding training programs of many large consulting firms such as MBB, that is McKinsey, BCG and Bain. Building trust with clients and colleagues is a key skill for every consultant. Management consultants need to master this key consulting skill, it is a true consulting 101 for every consulting business. In this video I talk about credibility, reliability, intimacy and self-orientation - the 4 components of the trust equation. How to build trust at work is crucial not only for consultants but for industry professionals and for bankers as well. If you are a sales professional working in enterprise sales, trust-based selling will be important to you as well. Chapters 00:00 Introduction 01:37 What is the Trust Equation 03:17 Credibility 04:41 Reliability 06:06 Intimacy 07:24 Self-Orientation 09:40 Wrap-up 🎓 MY ONLINE COURSES* Learn to make PowerPoint presentations like Top Management Consultants: "CEO-level Presentation Skills - Slide Writing for Consulting" https://link.firmlearning.com/slides Everything you need to know about Blockchain and Cryptocurrency: "The Complete Course on Blockchain and Bitcoin" https://link.firmlearning.com/blockchain 📄 CV AND COVER LETTER TEMPLATE* Get a CV and cover letter template based on my own documents. With earlier versions of this CV and cover letter, I successfully applied to McKinsey as consultant: https://link.firmlearning.com/learning 👍 CHANNEL MEMBERSHIP Become a member of Firm Learning to support my work and get access to perks: https://link.firmlearning.com/join 📩 NEWSLETTER Sign-up to the Firm Learning e-mail newsletter to continue learning about Business and Management: https://link.firmlearning.com/e-mail ☑️ RECOMMENDATIONS* Books that I loved (Management & Self-development): https://link.firmlearning.com/books Travel like a consultant: https://link.firmlearning.com/travel GMAT study material: https://link.firmlearning.com/gmatstudy My video equipment: https://link.firmlearning.com/myequip... Learn to code (with 50 USD discount): https://link.firmlearning.com/udacity Skillshare - start taking courses with free trial: https://link.firmlearning.com/skillshare 🎧 AUDIOBOOKS* This is a link to the audiobook service Audible that I use every day. It helps me "read" 50+ books every year. The link gives you a free test month: https://link.firmlearning.com/audible 💬 SOCIAL MEDIA Instagram: https://link.firmlearning.com/instagram LinkedIn: https://link.firmlearning.com/linkedin Discord: https://link.firmlearning.com/discord TikTok: https://link.firmlearning.com/tiktok Facebook: https://link.firmlearning.com/facebook Links are Affiliate links. This means I receive a revenue share whenever a purchase is made via the link. The price for you stays the same. Please always do your own research when signing up with other services. I cannot be held liable for any misrepresentations or damages, except for gross negligence. Thank you for supporting my work at Firm Learning! All views expressed on this channel are private opinions of this channel's creator Heinrich. This is NOT an official channel of any consulting firm.