Storytelling in Local Government with LaToya Muse

LaToya Muse is the Creative Services Manager for the Town of Prescott Valley, Arizona — and the person responsible for turning local government's inner workings into content residents actually want to engage with. In this episode, LaToya talks about what it means to be a storyteller inside a government organization, how her team stays creative under pressure, and why authentic connection — with residents and within the community — is at the core of everything they do. In this episode: LaToya shares her journey from Prescott Valley native to the town's chief storyteller How personal connection gives authenticity to government content Managing a small but mighty team across 14 departments Why breaking the "that's what we've always done" mold sparks innovation and saves taxpayer money The real impact behind the Hometown Hero Banner Program Why authentic visuals reign supreme over AI-generated content Building community trust through genuine resident interactions Practical advice for government communicators just getting started RESOURCES & LINKS https://civall.com/ https://socialnewsdesk.com/ https://www.prescottvalley-az.gov/    • PV In Focus   CONNECT WITH LATOYA   / latoya-muse-b2601b214