Seasonal Retail Mastery: What Makes This Winter-Summer Business Model Work

In this episode of Growing Up B2B, your host Ed Delia speaks with Cherie O'Connor, third-generation Manager of Pelican Shops, a family-owned seasonal retail business. Cherie shares the history behind the iconic Pelican name, the unique dual-season business model spanning winter ski gear and summer outdoor living products, and how four independently operated family-owned locations collaborate under one brand. She discusses her journey back to the family business, adapting to e-commerce, implementing modern technology, and leveraging AI. Cherie also reflects on resilience through economic downturns and weather challenges, while looking ahead to the fourth generation's future with the company. Check out Cherie's work at https://pelicanshops.com/ Connect with Cherie on LinkedIn   / cherie-oconnor-76802132   Think you'd be a great guest on the show? Apply https://podcast.delianet.com/podcast-...