Rolex - Les clés de ce succès - Pourquoi iconique ?

Discover the 9 principles that allowed Rolex to become an icon. These are methods that you too can apply in your career or to launch or relaunch your business. The keys to success of Hans Wilsdorf, the founder of Rolex and Tudor. Chapters 02:14 Fact or Fiction 02:47 Is Rolex Expensive? 03:17 Rolex, an Old Brand? 03:53 A Foundation! 4:30 The History of the Rolex Brand 6:40 The Automatic Mechanical Movement 9:28 The 9 Principles 9:34 1. Be Visionary 9:58 2. Be Perseverant 11:31 3. Be Innovative 12:29 4. Have a Precise Positioning 13:01 5. Choose Continuity 14:08 6. Differentiate Yourself from the Competition 15:03 7. Thoughtful Marketing 15:43 8. Impactful Advertising 16:43 9. Calculate Your Price and Own It 17:05 Conclusion