Hoe CHIARA FERRAGNI van mode-icoon naar REPUTATIECRISIS ging - ELLE's Front Row #29

In this new episode of ELLE's Front Row, Taviza and Gigi delve into the story of Chiara Ferragni: once the most influential fashion influencer in the world, now at the center of a crisis far bigger than a single Italian Christmas cake. The so-called Pandorogate strained her reputation, business, and credibility—and raises fundamental questions about influencer marketing in 2026. What went wrong with the Christmas cake campaign? What role did an observant journalist play? What does the verdict mean? And what does this case say about power, responsibility, and transparency in the influencer economy? But also: what does this say about us, as consumers of perfectly curated content? And should we be more critical of everything sold to us, packaged in an aesthetic feed?