How to Win at Team Selling
"The most important upfront contract in team selling is the one between the members of the selling team." In Episode 60, Mark McGraw and Josh Pitchford reveal the team selling playbook — pre-call plan, quarterback mindset, and debrief — that keeps multi-person sales calls from going off the rails. Gong data shows close rates jump when you bring implementation, technical, or client-success teammates into a sales call before the close. But more people = more chaos. This episode is the operating manual: how to staff the room, run a real pre-call plan, lead as the quarterback (even with a C-suite exec at the table), gently interrupt a runaway SME, "land the plane" with consensus on next steps, and debrief so the lessons actually stick. What you'll learn: Right-size the team: one or two fewer people than the buyer Every teammate must have a justifiable role — "leave them wanting more" The 4 questions that make every pre-call plan worth the time How to credentialize your team and reclaim a third of your meeting The Pareto 10/80/10 rule: plan, execute, debrief The 4 debrief questions Mark asks after every team sale 🎙️ Host: Mark McGraw — Building Your Sales Engine 🎤 Co-host: Josh Pitchford — Building Your Sales Engine 👇 Timestamps below 👇 ✅ Like + Subscribe for more expert sales insights 🎙️ Full podcast episodes: buildingyoursalesengine.com Links: Sandler: https://www.Sandler.com Episode page: https://www.BuildingYourSalesEngine.com/ Show links: https://linktr.ee/buildingyoursalesen... Mark on LinkedIn: / markmcgraw Josh on LinkedIn: / josh-pitchford-6163274 Chapters: 0:00 — Cold Open: "The most important upfront contract is between the selling team" 0:52 — Welcome: Why team selling matters now 2:01 — The Gong data: close rates jump when you bring the right people 2:56 — "Bring the fleet": why sellers stay isolated and how to fix it 5:12 — Right-sizing the room: one or two fewer than the buyer 6:29 — Every teammate needs a justifiable role — leave them wanting more 7:55 — The pre-call plan: non-negotiable for team selling 9:38 — The four-question pre-call framework (outcome, contract, Q&A, mindset) 12:48 — Quarterbacking the call: own it, direct it, don't play every position 13:21 — Kill the around-the-room intro — introduce your team yourself 15:55 — Time checks: who needs to leave early, and why it's always the decision maker 16:25 — "Land the plane": the last 10 minutes are sacred 18:33 — Don't squeeze in one more slide — live to fight another day 19:35 — Gentle interruptions: signals, side channels, and tech gotchas 22:29 — C-suite in the room: don't abdicate the quarterback role 24:36 — The 10/80/10 rule and the four-question debrief 27:08 — Wrap + team selling checklist offer

AI Use Cases For Sales

Stop Winging It: Why Every Seller Needs a System

The Private Equity Survival Guide: How to Win Before You Sell | An M&A Masterclass

Ampleo Chief Growth Officer Joe Grover - Why Failure Is Every Entrepreneur’s Greatest Teacher

Blind Spots That Destroy Teams

Being a Catalyst for Change | Catalyst Architecture, Planning, And Development

First-Time Managers Success Guide: 15 Essential Tips Uncovered!

Inside the Mind of Anthropic CEO Dario Amodei | The Circuit | Extended Interview

Watch this if everything feels too much (gentle comfort for tired women)

Trump Faces GOP Fury Over Iran Deal; Fox News Blames JD Vance; Iran Gets $300 Billion: A Closer Look

Winning With Indirect Sales: Driving Results Through Third-Party Partners w/ John Rosati

The Six-Point Sales Checklist: Start Your Year Strong w/ Josh Pitchford

How to Double Your Closing Rate in Seven Days

How to Talk Like a Leader | Full Audiobook

Inspiration for Business Leadership | Full Conversation

Hidden Weaknesses: What Assessments Reveal About Hiring Your Next Seller w/ Andy Miller

The Six Facets of Sales Management: A Manager's Playbook w/ Pete Fasulo

Most Leaders Don't Even Know the Game They're In | Simon Sinek

Matt Abrahams: "How to Make Your Communication Memorable"

