This Is What TAG Heuer Got Wrong About Their New Watches

Chris and I sit down in our first podcast to talk about the new TAG Heuer Formula 1 collection… and why we think they’ve completely missed the mark. From the new Solargraph models to the updated designs, these watches are meant to be the entry point into the brand, but with prices pushing well over £1,500 and even £2,000, we’re asking whether they still make sense as “affordable luxury.” We break down what’s changed, what we don’t like, and why these new Formula 1 watches just don’t hit the same as older models. Do you agree or are we being too harsh?