Fabrikplanung im Brownfield bei BMW Spartanburg - mit Christian Tschurtschenthaler #277

How do you plan a highly complex automotive assembly line while production continues uninterrupted, without losing sight of production, quality, and flexibility? In this episode, Christian Tschurtschenthaler, Vice President Technical Planning Americas and South Africa at the BMW Group, talks with podcast host Tobias Herwig about factory planning at the BMW plant in Spartanburg, the brownfield conversion, and the digital safeguarding of complex assembly processes. o Why Spartanburg is particularly complex due to its diverse models, powertrains, and global markets. o How BMW flexibly integrates BEV, PHEV, and combustion engine models on a single line. o How an assembly hall was massively expanded while production continued. o Why brownfield planning must prioritize restart, training, and quality assurance. o How 3D scans, Omniverse, and USD make digital factory planning more integrated. o How simulation, MTM data, ergonomics, and AI are changing the role of the factory planner. Follow Christian Tschurtschenthaler on LinkedIn:   / christian-tschurtschenthaler-a4452a230   -- Follow podcast host Tobias Herwig on LinkedIn for the latest episodes and updates:   / tobias-herwig   We welcome your feedback on this episode directly via LinkedIn or at [email protected] Keywords: BMW, BMW Spartanburg, factory planning, brownfield, iFactory, digital factory planning, digital twin, assembly planning, automotive production, NVIDIA Omniverse, USD, human simulation, MTM, ergonomics, AI Chapter markers: 00:00:00 Why brownfield planning is strategically crucial for plant managers 00:01:22 What production managers can learn from the complexity in Spartanburg 00:04:24 How flexible assembly enables multiple powertrains on one line 00:10:34 How A brownfield conversion is secured during ongoing production 00:13:37 How digital factory models enable better planning decisions 00:20:07 How simulation, MTM data, and ergonomics make planning risks visible earlier 00:36:20 Key takeaways for plant managers from BMW Spartanburg