The Rise and Fall of Brava

This week's guest is former Brava executive Travis Rea, who reflects on building one of the more interesting kitchen startups over the past decade. Rea shares the story behind Brava's light-based cooking technology, the challenges of creating an entirely new appliance category, and the lessons learned about consumer adoption, hardware startups, and innovation in the kitchen. The conversation also explores Brava's unexpected impact on accessibility and independent living, why the company developed such a loyal user community, and what the future holds for smart cooking technology. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)