Business Analyst Tutorial with Case Study | Stakeholder Analysis & RACI Matrix Explained

Stakeholder Analysis is one of the most critical Business Analysis techniques. Identifying the right stakeholders, understanding their influence, and assigning clear responsibilities can make the difference between a successful project and one filled with delays, confusion, and rework. In this comprehensive tutorial, you'll learn how to conduct Stakeholder Analysis, identify and prioritize stakeholders using the Power-Interest Grid, create a Stakeholder Register, and build a RACI Matrix (Responsible, Accountable, Consulted, Informed) using a practical e-commerce case study. Whether you're preparing for ECBA, CCBA, CBAP certification, or working as a Business Analyst, this tutorial will help you master one of the most important project governance techniques. ⏱️ Timestamps 00:00 Introduction – Stakeholder Analysis & RACI Matrix Overview 00:43 Agenda 02:00 E-commerce Case Study Introduction 03:01 What is Stakeholder Analysis? 04:23 Purpose & Benefits of Stakeholder Analysis 05:03 Identifying Project Stakeholders 07:25 Power-Interest Grid Explained 10:17 Hidden Stakeholder Problem 12:06 Creating a Stakeholder Register 13:59 What is a RACI Matrix? 14:42 Understanding RACI (Responsible, Accountable, Consulted, Informed) 15:34 RACI Matrix Best Practices 16:19 Practical Scenario – Why Projects Fail Without RACI 18:20 Building a RACI Matrix (Case Study) 20:20 Business Analyst's Role in Requirements Gathering 20:45 Stakeholder Analysis vs RACI Matrix 22:20 Key Takeaways 24:08 Conclusion 💡 What You'll Learn ✔️ What is Stakeholder Analysis? ✔️ Why Stakeholder Analysis is critical for project success ✔️ How to identify project stakeholders ✔️ Power vs Interest Grid explained ✔️ Stakeholder prioritization techniques ✔️ Creating a Stakeholder Register ✔️ Hidden stakeholder risks and how to avoid them ✔️ What is a RACI Matrix? ✔️ Difference between Responsible, Accountable, Consulted, and Informed (RACI) ✔️ RACI Matrix best practices ✔️ Practical e-commerce case study ✔️ How Stakeholder Analysis and RACI work together ✔️ Business Analysis project governance techniques 🎯 Who Should Watch This? Aspiring Business Analysts Business Analysts ECBA Aspirants CCBA Aspirants CBAP Aspirants Product Owners Product Managers Scrum Masters Functional Consultants Project Managers Anyone interested in Business Analysis and Project Governance 📚 Learn Business Analysis with Techcanvass Master Business Analysis with expert-led training, real-world case studies, hands-on exercises, and certification preparation. 👉 CBAP Certification Training: https://tnvs.in/yckzmfzb 📖 Business Analyst Career Guide: https://tnvs.in/yjvpxst6 📌 Key Takeaway Successful projects begin with identifying the right stakeholders and engaging them effectively. Stakeholder Analysis helps you understand who matters, while the RACI Matrix defines clear ownership and accountability for every task. Together, these techniques improve collaboration, reduce confusion, eliminate conflicts, and establish strong project governance. 🔔 Subscribe to Techcanvass for practical Business Analysis tutorials, BABOK techniques, ECBA, CCBA, and CBAP preparation, Agile Business Analysis, Product Management, AI for Business Analysts, and career growth content. #BusinessAnalysis #BusinessAnalyst #StakeholderAnalysis #RACI #RACIMatrix #ProjectManagement #BABOK #ECBA #CCBA #CBAP #BusinessAnalysisTutorial #ProjectGovernance #RequirementsEngineering #ProductManagement #Techcanvass#IIBA About Techcanvass ------------------------------------------- Welcome to the official YouTube channel of Techcanvass 🚀 Techcanvass is a global EdTech and consulting organization helping professionals build successful careers in Business Analysis, Data Analytics, Product Management, Agile, and AI-enabled roles. Our programs are designed by industry experts and focus on practical skills, real-world projects, and globally recognized certifications. Through our structured Career Tracks, we guide professionals at every stage of their journey — from starting a Business Analyst career, accelerating growth with advanced certifications, to evolving into Product and AI-enabled roles. Techcanvass is an Endorsed Education Provider (EEP) of the International Institute of Business Analysis (IIBA), supporting professionals preparing for certifications such as ECBA, CCBA, and CBAP. 💠 Get in Touch With Us 🌐 Website: https://techcanvass.com 💼 LinkedIn:   / techcanvass   📘 Facebook:   / techcanvass   📸 Instagram:   / thetechcanvass   💬 WhatsApp: https://api.whatsapp.com/send/?phone=... 📧 Email: [email protected] 📞 Call Us: +91 93255 66777