A MedTech Software CEO's Experience Working With Astris
Book Your Outbound Strategy Call: https://cal.com/kp-astrispartners/20-... What does it actually look like to partner with Astris Partners on outbound? In this conversation, Harry — Founder & CEO of Infera — shares his honest experience, from where things stood before the partnership to the 70+ conversations booked over five months. Infera builds AI-powered documentation management for the medical device industry. As a lean team, they knew outbound was a gap — but weren't ready to hire a full-time person to fill it. Harry talks through why they chose to learn alongside a partner instead, what the onboarding actually felt like, and why the quality of conversations changed how he thinks about cold outbound as a channel. In this video, Harry covers: – Why outbound felt like an obvious gap for a small, technical team – What made working with Astris "a no-brainer" — the behind-the-scenes work, industry-specific ICPs, and tech integration – The quality of booked conversations (and why he's "never had one that's a waste of time") – How the partnership stays flexible and iterative rather than fixed – Why outbound gets a bad reputation — and what makes it actually work – Whether he'd recommend Astris (and at what stages) If you're a founder weighing up whether strategic outbound is worth it, this is a candid look at what the journey can look like from someone who's lived it. Thinking about building a predictable outbound engine for your business? 👉 Book a call: https://cal.com/kp-astrispartners/20-... Astris Partners help B2B companies improve their cold email strategy by optimizing their email deliverability, avoiding spam filters, and generating consistent sales opportunities. Follow Kevin: / kcpatrick Stay on top of cold email strategy by joining our newsletter: https://astris-partners.beehiiv.com/s... #coldemail #testimony #businessgrowth #Outbound #B2BSales #LeadGeneration
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