₹75 Lakh Sales in 30 Hours! The House of Makeup Growth Story | Amar Bedi Podcast

In this episode of Scale Up by Amar Bedi, we sit down with Harlin Sachdeva, Founder & CEO of House of Makeup, to decode her journey of building a multi-crore beauty brand in India. Harlin shares how House of Makeup survived COVID, rebuilt with a small team, found its hero product, and scaled through strong product innovation, customer trust, Nykaa, Amazon, website sales, and smart marketplace strategy. This conversation is packed with real insights on D2C brand building, beauty business challenges, certifications, funding, inventory, cash flow, and why founders must solve a real customer problem instead of becoming another “me-too” brand. If you are a D2C founder, Amazon seller, beauty entrepreneur, or product-based business owner, this episode will give you practical lessons on building a brand from the ground up. Subscribe for more founder stories, e-commerce strategies, Amazon selling insights, and D2C growth lessons. 00:00 Introduction – Scale Up with Amar Bedi 01:30 Meet Harlin Sachdeva, Founder of House of Makeup 04:00 What is House of Makeup? 07:00 Why Non-Comedogenic & Hypoallergenic Makeup Matters 10:30 The Problem Harlin Wanted to Solve in Beauty 14:30 Starting House of Makeup & Early Brand Journey 18:30 COVID Struggles – From Retail Growth to Survival Mode 23:00 From 28 Team Members to a 4-Member Team 27:00 The Investor Who Believed in the Brand 31:00 Relaunching House of Makeup in 2023 35:00 Revenue Journey – ₹24 Crore Brand & ₹50 Crore Vision 39:30 Harlin’s Corporate Experience with Sugar, Unilever & Nykaa 44:00 Distribution Business & Launching International Brands in India 49:00 Finding the Gap in the Market 53:00 Skin Tint – The Hero Product That Changed the Brand 58:30 Product Innovation, NPD & Customer-Centric Formulation 01:04:00 Starting a Beauty Brand – Investment, MOQ & Practical Advice 01:10:30 Certifications, FDA, Testing & Clean Beauty Standards 01:18:00 OEM vs Custom Formulation – Building Unique Products 01:25:00 Marketplace Strategy – Website, Nykaa, Amazon & Quick Commerce 01:32:00 Repeat Customers, Trust & Long-Term Brand Building #ScaleUpByAmarBedi #AmarBedi #HouseOfMakeup #HarlinSachdeva #EcommercePodcast #D2CBrand #AmazonSelling #Nykaa #BeautyBrand #BrandBuilding #StartupJourney #FounderStory #EcommerceBusiness #AmazonIndia #D2CGrowth #ProductInnovation #BusinessPodcast #ProSync