How One Credit Union Increased Digital Adoption Through Better Member Communications

In this CUInsight Three Questions interview, Greg Michlig speaks with Lawrence Buckley, SVP of Business Development at DataOceans, about how one credit union achieved impressive digital adoption results and what made that success possible. Rather than focusing on a single initiative, the credit union took a holistic approach by improving member communications, simplifying digital preference management, enhancing self-service capabilities, and creating a more seamless member experience. In this discussion, Lawrence explains: • Why digital engagement is a journey, not a one-time project • How better communications can improve member experiences • The role self-service plays in driving adoption • Why reducing friction is critical to member engagement • How digitally engaged members can contribute to operational efficiency and stronger relationships Watch the interview to hear practical insights that credit unions can apply to strengthen member engagement and support long-term digital adoption. Featuring: Greg Michlig, CUInsight Lawrence Buckley, DataOceans #CreditUnion #MemberExperience #DigitalEngagement #CustomerCommunications #SelfService #FinancialServices #CUInsight