A serial bootstrapped SaaS founder's framework | Aaron Gibson @ Hurree

Aaron B. Gibson has exited two companies, turned down VC, and built Hurree by obsessing over one thing: showing users value before they quit. We get into why moats are getting thinner in the AI era, the anonymous pulse survey that exposed a culture problem he didn't know he had, and what serial founders actually build toward when they're "not building for acquisition." For bootstrapped SaaS founders, operators, and anyone building a team-first business in a crowded market. In this episode: → Why moats are "a lot slimmer than they used to be" → The pulse survey that exposed a hidden culture problem → His framework for killing a growth channel → Why he doesn't expect his team to love their jobs → What serial founders quietly build toward 🎙️ Aaron Gibson -   / aaronhurree   Hurree - https://www.hurree.co/ Watch next: → What you don't have to do in a crowded SaaS space | Simon Manz @entitys.io -    • What you don't have to do in a crowded Saa...   → Why building inside your competitor is a better strategy | Pieter Boon @ImpactPilot -    • Why building inside your competitor is a b...   Chapters 0:00 — Intro & what Hurree solves 3:20 — Aaron's path into tech 4:45 — The Hurree origin story 6:38 — Showing value before users churn 10:12 — Using AI internally and in product 11:55 — Measuring AI success 14:04 — Is AI changing how he hires? 17:20 — Building culture as a startup 22:00 — The pulse survey reality check 26:00 — What changed: watercolour hours & Hurree Inspires 29:22 — Bootstrapped, customer-obsessed growth 30:37 — Account-based marketing 34:30 — Lessons from two acquisitions 37:50 — Biggest win, biggest failure, founder hacks saas.unbound is brought to you by saas.group — a serial acquirer of B2B SaaS companies. Subscribe for weekly conversations with SaaS founders →    / @saas-group   LinkedIn:   / 14790796   X:   / saas_group