Stop Being an MSP. Here's What the Best Ones Are Becoming.

The MSP model built billions of dollars of value — and now it's getting commoditized. Buyers default to per-seat price. Vendors call you "the channel" and squeeze the margin. Working harder doesn't fix it, because it isn't a discipline problem. It's a model problem. Jeff Loehr and Joe Rojas (3x MSP founder) lay out the evolution story the industry isn't talking about: why the smartest MSP owners have already stopped calling themselves MSPs, what they're becoming instead, and the five-step SCALE framework for getting there — from setting your foundation to building a business you can step away from. If you've felt like you're working harder every year for the same money, this episode reframes the whole picture. 👉 Take the free BSP Readiness Assessment (under 5 minutes — no pitch, no sales call): https://startgrowmanage.com/scale-ass... --- *CHAPTERS* 00:00 "What's Your Per-Seat Price?" — The Trap Every MSP Knows 01:35 The Evolution Story: Network Cards, Break-Fix, MSP… What's Next 04:15 The Commodity Trap: Three Things That Happen When You Compete on Price 05:30 The Villain Nobody Talks About: Why Vendors Call You "The Channel" 08:30 The Reframe: From MSP to BSP (Business Solution Partner) 11:55 Workshop vs. Factory: The Shift That Changes Everything 13:20 The SCALE Framework: Five Shifts, In Order 13:45 S — Set the Foundation: Who You Serve and What You Sell 16:20 C — Construct the Factory: Tools, Values, and Scaffolding 18:35 A — Accelerate Success: From Instinct to System (and the SBR) 20:18 L — Lock In Systems: How George Cut Effort 90% and Kept the Rate 21:46 E — Expand with Intent: When the Business Runs Without You 22:30 Fix the Model, Not the Symptoms 23:01 Where to Start: The BSP Readiness Assessment 24:05 Subscribe, Share, and We'll See You Next Tuesday --- *RESOURCES & LINKS* 🔗 BSP Readiness Assessment (free): https://startgrowmanage.com/scale-ass... 🔗 More from Start Grow Manage: https://startgrowmanage.com 🔗 Subscribe to the newsletter: https://startgrowmanage.com/newsletter