The New Rules of Marketing: Social Media Secrets Every Photographer Should Know.

This was J&J's Photo Art Marketing Café, a virtual event hosted by Photo Art Pavilion co-founders Jessica Lempin (COO) and Joanne Hennig (CEO). The session focused on "The New Rules of Marketing: Social Media Secrets Every Photographer Should Know." Key Topics Covered: Carousel Posts Outperform single images and videos with ~10% engagement vs. 7% for single images Best used for photo series, before/afters, storytelling, and micro bundles Should include a strong hero image, content slides, and a clear call-to-action Storytelling & Authenticity Emotional connection matters more than aesthetics alone Share the "why" behind photos, moments captured, and personal experiences Imperfect, authentic content resonates better than overly polished posts Short-Form Video (Reels) Grab attention within 2 seconds Use quick cuts, captions, and behind-the-scenes content Prioritized for discovery beyond existing followers Savable Content Educational posts (top 10 locations, camera settings, how-to guides) increase reach Saves signal value to algorithms Collaborations Tag other accounts (travel agents, chambers, businesses) to appear in both feeds Expands reach without paid ads Additional Strategies: Focus on engaged niche audiences over follower count Optimal aspect ratios: 4:5 for feed posts, 9:16 for reels/stories Direct messages now carry more weight than comments Suggested weekly cadence: 1 reel, 1 carousel, 1 blog, educational content monthly The presentation used a fictional photographer "Nora" visiting Charleston to demonstrate these concepts practically. Thanks for watching! We’ll be back LIVE next month with more tools, insights, and encouragement to help you market and sell your art. 👉 JOIN US LIVE: https://photoartpavilion.com/photo-ar... Until then — keep creating, keep sharing, and keep marketing your incredible work. With appreciation, Jessica Lempin & Joanne Henig Photo Art Pavilion 🌍 WHAT IS PHOTO ART PAVILION? Photo Art Pavilion is a national, curated art marketplace built exclusively for fine art photographers. Whether you’re emerging or established, our platform helps you showcase your unique vision to a global audience — all with dedicated support from our team. Supporting today's independent art photographers. SHOP THE ART MARKETPLACE Shop art by independent photographers from across the USA and beyond. Art is produced on demand and ships free to your doorstep. https://photoartpavilion.com/ JOIN PHOTO ART PAVILION Open a professional photo gallery without the stress or cost of building your own website. https://photoartpavilion.com/join/ VIRTUAL OPEN CALLS Submit your work to juried virtual exhibits and take part in live virtual receptions. Open to all. https://photoartpavilion.com/virtual-... J & J’s PHOTO ART MARKETING CAFE FREE Monthly Photo Art Marketing Meetings For Art Photographers. https://photoartpavilion.com/photo-ar... SIDEKICK© MARKETING AGENCY Say goodbye to overwhelmed and welcome to the solution that empowers you to focus on what you do best – creating breathtaking art! https://photoartpavilion.com/sidekick... ⭐️ SIDEKICK© MARKETING AGENCY Say goodbye to overwhelmed and welcome to the solution that empowers you to focus on what you do best – creating breathtaking art! https://photoartpavilion.com/sidekick... 🔗 CONNECT WITH US Website: https://photoartpavilion.com/ Email: [email protected] Phone: (888) 217-7748 📲 FOLLOW US ON   / photo-art-pavilion     / photoartpavilionpage     / photoartpavilion     / photoartpavilion      / @photoartpavilion   https://substack.com/@photoartpavilion ✨ Subscribe, connect, and elevate your art career with Photo Art Pavilion. ✨ Let Photo Art Pavilion be your platform for artistic expression and success. #artphotography #photographymarketing #photographytips #artmarketing ##photographybusinesscoach #photoartpavilion #fineartphotography #seotips #photographer #business #photographyblog #photographycommunity