Game Theory Is The Cheat Code to Social Media

Get my free guide on how to build a winning content system (1B+ views, 1M+ followers): https://shortformsystem.co Use Sandcastles to grow 10x faster on social media (try free): https://sandcastles.ai Work with me: https://shortform.academy In this video, I breakdown the game theory behind social media. To be honest, I went all out on this one. I broke down the players, incentives, games, and strategies for how to win the content game. RESOURCES MENTIONED: • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 30,000+ members • Sandcastles (The all-in-one content tool to grow faster on social media: https://sandcastles.ai) Video Time Stamps: 0:00 Intro 0:50 What is game theory and why does it matter? 1:30 The 4 part game theory framework 1:38 Part 1: The Players (who are the 7 players in the content game?) 4:16 Part 2: The Incentives (what does each player want most?) 11:02 Part 3: The Games (which content game are you playing?) 14:47 Part 4a: The Strategy (how to win the awareness game?) 26:21 Part 4b: The Strategy (how to win the conversion game?) 36:14 Summary, phew ------------------------- SHORT-FORM VIDEO (IG, TIKTOK, LINKEDIN, YOUTUBE, FACEBOOK): • Try Sandcastles, my short-form research & storytelling tool that will help you grow 10x faster on social media (free trial): https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire my short-form video editors - https://forms.gle/TAYRJkV116Q5xois9 • Join my Short-Form Academy (designed for business owners to build a social media content machine that turns views into leads & sales) - https://shortform.academy LONG-FORM VIDEO (YOUTUBE) • Get my Complete YouTube System (designed for business owners to build a Youtube content machine that turns views into leads and sales): https://kallaway.co/youtubeblueprint • Hire My YouTube Strategist (Ideas, Titles, Thumbnails) - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 ---------- Follow me (1M+ followers) For Content/Marketing Strategy: • Instagram:   / kallawaymarketing   • TikTok:   / kallawaymarketing   • YouTube:    / @kallawaymarketing   • LinkedIn:   / kanekallaway   • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway For Tech & AI: • Instagram:   / kallaway   • YouTube:    / @kallawaytech   • TikTok:   / kanekallaway