Inside the World's Most LUXURIOUS CADILLAC Seville | GUCCI EDITION

Step into the world of opulence, elegance, and 1980s excess as we explore one of the most unique luxury cars ever made—the 1984 Cadillac Seville by Gucci. In this episode from the Petersen Automotive Museum, we dive into the fascinating story of how Cadillac went from being “the standard of the world” to reinventing itself in the face of rising European competition. From the introduction of the Seville in the 1970s to the bold (and controversial) bustleback design of the 1980s, this is a tale of innovation, risk, and unmistakable style. But that’s just the beginning. We also uncover how a high-fashion collaboration with Gucci turned the Seville into an ultra-exclusive designer statement—complete with custom interiors, signature trim, and a price tag to match. With only a limited number ever produced, these cars blurred the line between automotive luxury and fashion. And yes… this exact car even made its way onto Wheel of Fortune in 1984 as a grand prize. From questionable engine experiments like the infamous V8-6-4 to game show glory and collector obsession, the Cadillac Seville by Gucci is truly a car like no other. Is it timeless luxury or peak 80s extravagance? You decide. Come see this one-of-a-kind vehicle in person as part of our "Totally Awesome! Cars and Culture of the 80s and 90s" exhibit, on display through April 2026. "Totally Awesome!" Is supported by Chase Private Client. —— GET TICKETS TO THE MUSEUM https://www.petersen.org/tickets —— CONNECT WITH US ON SOCIAL MEDIA Like us on Facebook: facebook.com/petersenmuseum Follow us on Instagram: instagram.com/petersenmuseum Follow us on TikTok: tiktok.com/petersen_museum 00:00 Introduction 00:35 Gucci Cadillac 01:08 History of Cadillac 01:26 The trouble of the mid-1970s 02:14 The Seville 06:34 Jonee's Seville 08:21 The History of Gucci 10:52 Wheel of Fortune Cameo!?