Chapter - 11 (One Shot) | In Depth w/ Case Studies | Marketing Management | Business Studies

In this video, we will complete chapter - 11 of business studies class 12 in one shot. We will cover the definition and features of marketing, then we will study different marketing philosophies including production concept, product concept, sales concept, marketing concept & social marketing concept; Then we will proceed to study different marketing mixes including: 1. Product Mix: Branding, Packaging & Labeling 2. Place Mix: Channel of distribution & components of physical distribution 3. Price Mix: Factors affecting price 4. Promotion Mix: Advertisement, public relations, personal selling & product promotion Telegram Channel Link for daily interaction, notes & cash questions - https://t.me/bst75Par Enroll in our BST 75 Paar Batch @99: study.educaptain.in Business Studies Class 12, All one shots -    • Business Studies One Shots | In depth, Lin...   To enroll in our Crash Course, Verbal Course or mock series, you can contact us on whatsapp at - 8766208812 Contact link on whatsapp - https://wa.me/+918766208812 0:00 : Introduction 1:18 : Meaning 4:00 : Features of Marketing 17:15 : Philosophies of Marketing Management 25:28 : Functions of Marketing 35:10 : Marketing Mix (4Ps) Product Mix 36:24 : Meaning 39:40 : Branding 41:03 : Components of Branding 45:00 : Characteristics of Branding 51:40 : Packaging 52:10 : Levels of Packaging 54:20 : Importance of Packaging 59:15 : Functions of Packaging 1:00:52 : Labelling 1:01:40 : Functions of Labelling Price mix 1:08:00 : meaning 1:08:15 : Factors Affecting Price Mix 1:22:23 : Meaning 1:23:00 : Channels of Distribution 1:27:42 : Components of Distribution 1:37:14 : Meaning 1:38:38 : Advertising 1:40:04 : Merits of Advertising 1:42:42 : Demerits/Objections to Advertising 1:50:32 : Personal Selling 1:52:04 : Merits of Personal Selling 1:54:26 : Sales Promotion 1:56:04 : Merits of Sales Promotion 1:59:00 : Limitations of Sales Promotion 2:00:46 : Activities of Sales Promotion 2:06:36 : Public Relation(PR) 2:11:30 : Role of PR 2:22:08 : Objectives of PR