Facebook Ads Got Harder (Since 2024): Do This 3-Step Andromeda Reset

Want to stay informed for your brand? 👇👇 https://jordanwestnewsletter.beehiiv.... 🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv 🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/... 🛠️ Forecast Your Tool: https://socialcommerceclub.com/pages/... 📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be... Meta ads have changed dramatically after the Andromeda update — higher CPAs, unstable performance, and the same strategies no longer work. In this video, Jordan West breaks down the new 3-step Andromeda Reset framework that top advertisers are using to stabilize results, improve MER, and scale profitably in 2025. You’ll learn: Why ad quality and engagement quality now matter more than ever How to set a simple MER guardrail to stop overspending The truth about Advantage+, when to use it, and when NOT to How to structure campaigns with 8–15 real creative concepts (not trims) Why Conversions API (CAPI) + value passback + deduping is non-negotiable How to troubleshoot attribution loss What “wider adoption” means for your Meta strategy How to protect your ad account from volatility The new rules for scaling post-Andromeda If your Meta ads feel unpredictable or expensive, this is your reset. =============================== 🔗 - LinkedIn:   / jordan-west-marketer   🐦 - Twitter:   / jordantwestecom   =============================== Who am I, and why should you listen to me? As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce. I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.