Los 2 Sesgos que más Dinero Cuestan al Inversor (y cómo aprovecharse de ellos) 💰🤔
In this Finect Focus, we chat with Luis García, fund manager at Mapfre AM, about a sector as exciting as it is unexplored: sports investing. Is it possible to make money with football teams, gyms, or sports brands? We analyze how the professionalization of management, the use of technology, and financial control are transforming club valuations, especially by comparing the American and European models. Luis also explains how they apply behavioral finance to identify opportunities where others only see noise and emotions. 👇🏻 Mapfre Behavioral Fund: 📌 https://www.finect.com/fondos-inversi... This content may be considered marketing material. It does not constitute investment advice or a recommendation. All investments involve risks, and past performance is not indicative of future results. #Investment #Football #StockMarket #BehavioralFinance #ValueInvesting #Sports #Finance #AI 🔹 All the information, analysis, and tools at Finect: https://www.finect.com 00:00 - Introduction 00:57 - Presentation by Luis García 01:25 - Why don't most funds invest in sports? 02:20 - Characteristics of sports companies as investment assets. 04:35 - The negotiating power of the sports sector with consumers. 05:15 - Monetization and infrastructure management in Spain vs. the USA. 06:43 - Behavioral Finance applied to sports. 08:48 - Club analysis: Borussia Dortmund, Ajax, and the importance of balance sheets. 10:05 - Investment thesis in equipment: The Technogym case. 11:11 - Differences between the sports business model in the US and Europe. 12:21 - Operating leverage in NFL franchises. 14:42 - Investment in technology and semiconductors: STMicroelectronics. 16:30 - The impact of "second-round" Artificial Intelligence (AI). 18:38 - How do players use AI to negotiate salaries? 20:00 - Healthcare sector in the portfolio: Novartis and Laboratorios Rovi. 21:24 - Selection of Spanish companies: CIE Automotive and Global Dominion. 23:19 - The most dangerous cognitive biases for an investor. 25:15 - How to avoid emotional errors in fund management. 28:34 - Featured interviews on the "Sports Stock Market" podcast. 30:29 - Conclusion

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