Triple Swim School Retention: The Rolling Model

If you want to speak to me directly you can book in directly a call using: https://grow.swimschoolowners.com/ If you are new to my channel my name is Mitch Brown. I am the owner of 2 swim schools. They produce nearly $3,000,000 in annual revenue. This is a YT channel so anyone can make shit up... This is my story: Deciding to drop out of university twice might be the best decision I ever made. 2014: Graduated High School being accepted into Melbourne University's Bachelor of Science - never went... 2015: Started a gap year position at a swim school with ~ 300 students, promoted to Facility manager in 8 months 2016: Left my first job to realise I hate the city, rehired under a new position 2017: Grew the swim school from 360 to 420 students. 2019: Started my Bachelor of Education (Maths & Science) and continued to grow the swim school to 540 students. 2020: Dropped out of my Education degree 2021: Started my MBA in the lockdowns, bought the swim school I had been working in for the last 6 years, rebranded and grew to 600 students. 2022: Enrolments ~ 870 & Hired my first manager 2023: Enrolments ~ 1200 & Grew to 50+ Staff 2024: Enrolments ~ 1300 & Took our average churn from 29% to 9% (quarterly) 2025: Enrolments ~1800 & Purchased our second swim school And that is just the start. 2026: Enrolments ~2000 & 130+ staff If you want to speak to me directly you can book in directly a call using: https://grow.swimschoolowners.com/ If you want to speak to me directly you can book in directly a call using: https://grow.swimschoolowners.com/ If you are new to my channel my name is Mitch Brown. I am the owner of 2 swim schools. They produce nearly $3,000,000 in annual revenue. This is a YT channel so anyone can make shit up... This is my story: Deciding to drop out of university twice might be the best decision I ever made. 2014: Graduated High School being accepted into Melbourne University's Bachelor of Science - never went... 2015: Started a gap year position at a swim school with ~ 300 students, promoted to Facility manager in 8 months 2016: Left my first job to realise I hate the city, rehired under a new position 2017: Grew the swim school from 360 to 420 students. 2019: Started my Bachelor of Education (Maths & Science) and continued to grow the swim school to 540 students. 2020: Dropped out of my Education degree 2021: Started my MBA in the lockdowns, bought the swim school I had been working in for the last 6 years, rebranded and grew to 600 students. 2022: Enrolments ~ 870 & Hired my first manager 2023: Enrolments ~ 1200 & Grew to 50+ Staff 2024: Enrolments ~ 1300 & Took our average churn from 29% to 9% (quarterly) 2025: Enrolments ~1800 & Purchased our second swim school And that is just the start. 2026: Enrolments ~2000 & 130+ staff Now I am on a mission to build a swim school business capable of delivering quality swimming lessons for 100,000 children every week. In this episode, we break down why the traditional term-based enrolment model is actively hurting your retention and how you can transition to a rolling system that keeps families enrolled 2-3x longer. If you want to speak to me directly you can book in directly a call using: https://grow.swimschoolowners.com/ If you are new to my channel my name is Mitch Brown. I am the owner of 2 swim schools. They produce nearly $3,000,000 in annual revenue. This is a YT channel so anyone can make shit up... This is my story: Deciding to drop out of university twice might be the best decision I ever made. 2014: Graduated High School being accepted into Melbourne University's Bachelor of Science - never went... 2015: Started a gap year position at a swim school with ~ 300 students, promoted to Facility manager in 8 months 2016: Left my first job to realise I hate the city, rehired under a new position 2017: Grew the swim school from 360 to 420 students. 2019: Started my Bachelor of Education (Maths & Science) and continued to grow the swim school to 540 students. 2020: Dropped out of my Education degree 2021: Started my MBA in the lockdowns, bought the swim school I had been working in for the last 6 years, rebranded and grew to 600 students. 2022: Enrolments ~ 870 & Hired my first manager 2023: Enrolments ~ 1200 & Grew to 50+ Staff 2024: Enrolments ~ 1300 & Took our average churn from 29% to 9% (quarterly) 2025: Enrolments ~1800 & Purchased our second swim school And that is just the start. 2026: Enrolments ~2000 & 130+ staff Now I am on a mission to build a swim school business capable of delivering quality swimming lessons for 100,000 children every week.