‘Be remarkable or be forgotten’: John McGrath on winning in a changing market

In this episode of the REB Podcast, editor Liam Garman sits down with McGrath Estate Agents’ founder, managing director, and CEO, John McGrath, for a rare deep dive into what separates good agents from truly remarkable ones – and why the next few years will reshape real estate as we know it. McGrath reflects on four decades in the industry, unpacking the leadership philosophies, cultural frameworks, and personal disciplines that have shaped one of Australia’s most influential real estate brands. He explains why remarkability remains the ultimate differentiator, how leaders can clear and create energy within teams, and why reinvention is no longer optional for agents who want longevity. The conversation tackles the sector’s biggest trust challenges head-on – from the underquoting culture to the real impact of misinformation – and McGrath makes a compelling case for integrity as a non-negotiable competitive advantage. McGrath also explores the rapid evolution of technology, warning that agents who resist artificial intelligence (AI) risk being left behind. He outlines how digital tools, automation, and emerging AI capabilities will supercharge service delivery, elevate client experience, and streamline business operations. ......................................................................................... Real Estate Business (REB) is Australia’s leading online destination for residential real estate professionals. Whether you're building your agency, growing your portfolio, or looking to stay on top of evolving market conditions, REB is your trusted source for smart, actionable real estate insights. 🏡 Like this video? Subscribe to Real Estate Business (REB) on YouTube: 👉    / @rebaustralia   📰 Stay ahead of the game. Get the latest news, insights, and analysis for the Australian residential real estate industry: 👉 http://www.realestatebusiness.com.au 🌐 Explore more at: 👉 http://www.realestatebusiness.com.au 🎵 Follow on Spotify to stay conected to the podcast: 👉 https://open.spotify.com/show/41018gz... 🎧 Or Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast... 🔗 Connect with us on social media: X/Twitter:   / reb_online   Facebook:   / realestatebusiness   LinkedIn:   / real-estate-business   Google+: http://plus.google.com/+RebonlineAus