E111 Why Being Good at Everything Makes It Harder to Get Clients | Katy Flatt

In this episode, host AJ Riedel talks to Katy Flatt, content operations consultant and founder of The Girl in Question, a content marketing consultancy. Katy brings 9+ years of content marketing agency experience and a rare ability to bridge the gap between creative teams, project execution, and strategic content goals — and she's refreshingly honest about what it's actually like to try to build a business around it. Why You Should Listen to This Episode If you're a self-employed consultant who knows exactly what you do but can't seem to package it in a way that gets clients paying attention, this conversation is for you. Katy is in the middle of the journey — not looking back from a mountain of success, but actively wrestling with the same positioning, niching, and messaging questions that keep so many consultants stuck under their revenue goals. AJ and Katy dig into the real psychology behind trying to be everything to everyone, why even experienced consultants avoid niching down, and what it actually looks like to start betting on yourself. About Katy Flatt Katy Flatt is a content operations consultant with more than 9 years of experience in the content marketing agency world. She specializes in helping content agencies and marketing teams close the gap between creative output and operational execution — the piece of the puzzle most teams don't even know they're missing until things start falling apart. Her work focuses on building the systems, processes, and stylization guidelines that keep content teams moving consistently and efficiently. She is the founder of The Girl in Question and is based in the U.S. Connect with Katy on LinkedIn: linkedin.com/in/katy-flatt-347964135 Work With AJ Most consultants don't have a client attraction system. Do you? You've got expertise. The question isn't whether you can do the work — it's whether you have a system that consistently brings clients to you. Book a free Client Attraction System Assessment with AJ. On the call, you'll get clarity on: • Whether you have an actual system for attracting clients • Which part of your process needs attention • The one change that would shift you from reacting to the market to leading it This assessment is right for you if you're making less than $100K, know you should be at $150K or more, and want to stop guessing about why you aren't getting new clients consistently. This isn't a sales call. You'll get a straight diagnosis of where your system stands and what needs to happen next. Book Your Call