Webinar: How Behavioural Science can build healthy screen habits for under‑5s

Recent government guidance has brought welcome clarity on screen time and content for children aged 0–5. But many parents and practitioners working with families are left asking the same question: what does this actually look like in everyday life — and what really helps families put it into practice? At Claremont, we’re exploring how behavioural science thinking can help bridge the gap between guidance and lived experience — moving from advice to genuine, practical support. By focusing on modern parenting contexts, habits and motivations, behavioural science offers tools to support sustainable, healthy screen habits that work for families. This webinar brought together expertise from children’s media, parenting and childcare and behavioural science to kick‑start the conversation. We explored how evidence‑informed approaches can support parents and carers, shape better content and environments, and help children under five develop positive relationships with screens.