GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI's Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue. Highlights: 00:00 Introduction 03:11 Welcoming Jordan Crawford 08:12 Examples of messages that people would pay to receive 17:30 How tech is transitioning to an AI-empowered future 27:07 Using ChatGPT Deep Research to learn about customer segments 35:05 Maximizing your sales team's efficiency with AI 36:39 The importance of process over prompts 39:38 Deep dive into prompt engineering 50:00 Future of outbound sales Guest Speaker Links (Jordan Crawford): LinkedIn:   / jordancrawford   Jordan's AI course:   / jordancrawford_the-299-agent-7-course-is-h...   Blueprint: https://blueprintgtm.com/ ChatGPT conversation from the episode (on Gaiia): https://chatgpt.com/share/67a2551e-af... Host Speaker Links (Scott Barker): LinkedIn:   / ssbarker   Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfund’s media brand): Website: https://gtmnow.com/ LinkedIn:   / gtmnow   Twitter/X: https://x.com/GTMnow_ YouTube:    / @gtm_now   The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/ Sponsor: Superhuman We recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams.  Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too. To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.