How Marketing Shapes Beauty | Jennifer Quigley-Jones | TEDxInnsbruck

Marketing has the enormous power to shape and redefine beauty standards. With the rise of social media, our perception of beauty changed tremendously. Influencers using filters or edited pictures created a sometimes fake world many, especially young people, want to follow. This constructed reality can lead to a decline in self-esteem and can negatively impact mental well-being. Jennifer shares valuable insights on the (influencer) marketing industry and how social media marketing is in the process of transforming into something far more inclusive: Helping people feel represented, celebrated, and reflected in broader definitions of beauty. Marketers need to consider the impact of whom they include in campaigns and how they run them. By actively reflecting diversity and representing the varied aspects of our world, marketers can enhance people's sense of beauty both online and offline. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Jennifer is the CEO & Founder of Digital Voices, an award-winning global Influencer Marketing agency. Digital Voices put influencers at the heart of media plans to win and retain customers for brands. The agency has grown rapidly in the last three years to an international team of over 54 people, and runs campaigns for clients like Unilever, Diageo, Meta, the NHS and Duolingo. It was named Influencer Marketing Agency of the Year 2022. Jennifer speaks internationally and has won many industry accolades, including placing on the Influencer 50, Campaign’s 30 under 30 and Management Today’s 35 under 35. Before founding Digital Voices, she worked at YouTube. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx