Эти бренды должны были убить нас, но умерли сами. Почему?

We remember the once-ubiquitous brands of the '90s and early 2000s: Herschi soda, Yupi powdered drink, Bulgarian Rodopi cigarettes, Rama margarine, and even Danone's Skeleton yogurts. Their ads were featured on TV, millions bought them, and some became true cultural symbols of the era. But most of them have disappeared. We explore the stories of these brands: how Herschi almost became the third player in the cola market, why Yupi powdered drink was a symbol of the '90s, how Rodopi cigarettes became part of everyday life in the Soviet Union, how Rama was marketed as "almost butter," and why the unusual Skeleton brand was a commercial failure. The main question of the episode: why even popular brands can disappear from the market and what marketing mistakes lead to this. Timecodes: 00:00 - How did popular brands of the 2000s emerge and disappear? 00:38 - How did we even survive? 01:59 - Herschi. The taste of victory and the famous C-student 07:21 - Yupi. Powder for the holiday? 11:27 - Rodopi. Dull branding. Interesting story! 15:31 - Mom ate Rama. What about you? 20:01 - Skeletons in your closet. Kitchen 24:20 - Gauloises French Chic for Provincial Intellectuals 27:01 - Blédina - A Name That Must Not Be Said 30:00 - Useful Insights for Marketers My Platforms: ➡️ TG: https://t.me/tsarev_pro_marketing ➡️ Yandex Zen: https://dzen.ru/id/5a8aec94581669462b... ➡️ VK: https://vk.com/tsarev_alex ➡️ Facebook:   / tsarev.guru   ➡️ Website: www.alexandertsarev.com See also: 90s Brands That Disappeared:    • Бренды 90-х, которые исчезли: что с ними с...   Brands that have lost their name:    • Бренды, ставшие обычными словами (еще 7 имен)   #marketing #brandhistory #marketinganalysis #marketingmistakes #advertisingcampaign #businessanalysis