Tlhompho Mokoena (The Wing Republic): From Pop-Up to Cultural Icon | Mashstartup Podcast

Some brands are born to be more than just businesses—they become cultural icons. The Wing Republic, founded by Tlhompho Mokoena, has spent over a decade proving exactly that. What started in 2014 as a single pop-up stand has grown into one of Gauteng’s most recognized food brands. From the early hustle at festivals and food markets to a brick-and-mortar home in the heart of Braamfontein, The Wing Republic has carved its place as South Africa’s original wing specialist. Along the way, it has brought people together at events like Black Coffee’s Block Party, Delicious Festival, and Sneakers Exchange—becoming as much about culture and community as it is about food. In this episode, Tlhompho shares the real story behind that journey. He speaks openly about the patience required to build a business that lasts, the resilience it takes to weather rising costs and industry challenges, and why brand is the strongest currency any entrepreneur can invest in. At its core, The Wing Republic is about more than wings. It’s about creating experiences—bold flavors, a neighborhood atmosphere, and a sense of belonging that keeps people coming back. With a vision to expand beyond Gauteng through both pop-ups and permanent spaces, Tlhompho is building not just a restaurant, but a movement around excellence, culture, and possibility. 🎧 Tune in to hear how The Wing Republic went from gazebo to icon, and what every South African entrepreneur can learn about staying the course, scaling with purpose, and building a brand that truly matters.