BGH X Bold Bean Co: The Secret Ingredient in Bold Bean Co.'s Category Defining Growth

Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK. In this episode, we’re getting behind the scenes on how they've driven growth: from designing a new category to TV appearances on Dragon's Den and This Morning (UK), the importance of traditional PR as well as seeding their product with the best chefs in the UK. We also spend time talking about how they're creating something truly different with their people, team and culture. The huge news is that Bold Bean Co is launching their first-ever co-branded product with Yotam Ottolenghi as we go live, take a listen and hear how it all happened! If you’ve ever wondered how to build a brand that truly stands for something, scale without losing focus, and get people talking about your product in a way that creates real demand—this one is for you. #BGHPodcast #Podcast #CPGfounder #Founderstory #BoldBeanCo #BrandGrowth #YotamOttolenghi